Our Story

Built from the paddock,
not the boardroom.

EquiCare was born from one rider's frustration and a belief that every equestrian deserves better tools to do what they love.

Sound familiar?

Scattered notes everywhere

Training plans across three notebooks, reminders lost in WhatsApp threads, competition prep on a whiteboard that keeps getting erased.

Always reactive, never proactive

Reacting to problems instead of preventing them. Missing the patterns that would have told you something was off before it became a crisis.

Losing sight of the joy

So much time managing the admin that you forget why you started. The paperwork pulling your attention away from the horse.

From the founder

A letter from Nicole

My name is Nicole Creed and I am a horse rider, coach and the Founder of EquiCare.

EquiCare was not built in a boardroom. It was built from my personal struggles as a rider.

Like you, I used to juggle everything with scattered notes, whiteboards, group chats and a lot of stress. I built EquiCare because I knew there had to be a better way and I simply could not find it.

After years of competing and coaching around the world, I realised one thing that was the same no matter where I went: every single equestrian is so full of passion and love, but we are stuck with outdated systems that simply cannot keep up with us anymore.

Building EquiCare was my way of changing that. I built it for us to stay organised, consistent and most importantly confident, without losing sight of why we ride in the first place. Because we love horses.

EquiCare is the system I wish I had at the peak of my riding career and I hope it is now something which can support you in yours.

Whether you are a pleasure rider, a casual competitor or a season professional, EquiCare is made for you.

With love, Nicole Creed Founder, EquiCare

What we believe

01

Organised riders perform better

When your records, schedules and health data are in one place, you can focus on the work, not the admin.

02

Consistency builds champions

Small, daily habits tracked over time reveal patterns that transform performance, one ride at a time.

03

Confidence starts with clarity

Knowing your horse, your numbers and your plan changes how you walk into the arena.

Ready to change the way you ride?

Join riders across Australia and beyond who use EquiCare every day.

Try EquiCare

No commitment. Cancel anytime.