About Us

Behind EquiCare is a team of passionate equestrians who have lived the problems we are solving.

A letter from our founder

My name is Nicole Creed and I am a horse rider, coach and the Founder of EquiCare.

EquiCare was not built in a board room, it was built from my personal struggles as a rider.

Like you, I used to juggle everything with scattered notes, whiteboards, group chats and a lot of stress. I built EquiCare because I knew there had to be a better way and I simply couldn't find it.

I dreamed of creating something simple, reliable and built for how we actually live.

After years of competing and coaching around the world, I realised one thing that was the same no matter where I went: every single equestrian is so full of passion and love but we are stuck with outdated systems that simply can't keep up with us anymore.

Building EquiCare was my way of changing that. I built it for us to stay organised, consistent and most importantly confident without loosing sight of why we ride in the first place...because we love horses.

EquiCare is the system I wish that I had in the peak of my riding career and I hope it is now something which can support you in yours.

Regardless if you're a pleasure rider, causual competitor or season professional, EquiCare is made for you all.

I hope you love it as much as I do.

With love,
Nicole